top of page
iPhone 16
Apple Intelligence.
AI-opening possibilities
Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Take total Camera Control.
Touch. Zoom. Click. Quick.
Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.
Visual intelligence
See the world through an entirely new lens.
Use visual intelligence4 through Camera Control to instantly learn about objects and places you see. Just point your iPhone 16 to discover more or interact with something in front of you. Pull up a review of a restaurant you pass, search for where to buy a new item you spotted, and more.
Durable design.
Who says beauty isn’t meant to last.
Latest-generation Ceramic Shield. 2x tougher than any smartphone glass.
Engineered from beautiful aerospace-grade aluminum.
Splash, water, and dust resistant.8
bottom of page